Brand Story

For the last 100 years, we have honored traditions, planned for the future and delivered healthcare our patients can count on.


Today, we are transforming healthcare and receiving national recognition. Our exceptional medical staff, nurses and team are inspired and ready to help make positive, lasting improvements in the health of those we serve.

To reflect that transformation, our name has changed to… Lakeland Regional Health.

This change isn’t just a name. It’s a Promise.

We Promise to treasure, nurture and inspire ourselves, our team, our patients and families, and our community. Because we know that strong relationships are essential to provide exceptional care.

We Promise to deliver nationally recognized healthcare, strengthen the healthiest community in Florida and advance the future of healthcare.

We Promise to care for you in new places and new ways, offering more services outside our hospital walls and closer to your home.

And because promises are personal, we Promise to focus on your health, not just when there’s an urgent medical need, but for a lifetime of wellness.

We deliver the best outcomes and safest care by placing people at the heart of all we do. We improve lives every day by promoting wellness, education and discovery.

We are changing for you.

Together, our Promise is YOUR HEALTH.®